{"id":933,"date":"2020-06-24T12:42:18","date_gmt":"2020-06-24T12:42:18","guid":{"rendered":"https:\/\/www.storefrog.com\/?p=933"},"modified":"2022-09-01T09:18:20","modified_gmt":"2022-09-01T09:18:20","slug":"9-proven-tactics-to-enhance-e-commerce-customer-experience","status":"publish","type":"post","link":"https:\/\/www.storefrog.com\/9-proven-tactics-to-enhance-e-commerce-customer-experience","title":{"rendered":"9 Proven Tactics to Enhance E-commerce Customer Experience"},"content":{"rendered":"\n

Running an online business is not that easy. There are tons of important factors to consider when selling on the web. However, the ultimate goal of all online entrepreneurs would be the same \u2014 to achieve unparalleled business success. And an unmatched customer experience<\/strong> (CX<\/strong>) is the key to success!<\/p>\n\n\n\n

Are you an e-commerce business owner? Do you have a solid idea about how customers perceive your business? Would you be able to evaluate their behavior towards you? And most importantly, are you able to make improvements based on these respects? Then you\u2019re on the right track. You\u2019ve all the chances of becoming successful!<\/p>\n\n\n\n

If you\u2019re really concerned about your business success, you\u2019d definitely be aware of the major ways to increase customer experience for your online store. However, let\u2019s see if you\u2019ve missed any.<\/p>\n\n\n\n

And don\u2019t worry if you\u2019re a novice entrepreneur. I\u2019ll walk you through the important tactics to well shape your customer experience strategy.<\/p>\n\n\n\n

But wait! Before moving further, you should have a sound knowledge about what customer experience is and how it adds value to your business.<\/p>\n\n\n\n

Customer experience \u2014 What and Why?<\/strong><\/h2>\n\n\n\n

Customer experience has proven to be an important aspect of any business. If you\u2019re running an online store, you\u2019d measure customer experience as the effectiveness in attracting customers <\/strong>and keeping them engaged <\/strong>across the web.<\/p>\n\n\n\n

Did you know that online shoppers have higher expectations<\/strong> than the offline ones? And what happens when you don\u2019t meet customer expectations? It would substantially reduce your chances of business success!<\/p>\n\n\n\n

So you need to transform your business strategies in order to develop a well-defined customer experience<\/strong>. This takes your business to the next level quickly and efficiently.<\/p>\n\n\n\n

When people complete a purchase and leave your store with extreme satisfaction, then the more likely they are to come back to you. Also, it persuades them to recommend <\/strong>your brand to their friends and relatives as well.<\/p>\n\n\n\n

Consequently, a huge number of customers would reach your store and buy from you. This simply indicates that attracting clients and gaining their trust is just like a chain reaction.<\/p>\n\n\n\n

Happy <\/strong>and satisfied <\/strong>customers would definitely be loyal <\/strong>to you and stay with you longer. Therefore, amidst all other business activities, spare some time to interact with your customers, identify their pain points, and improve your service quality so as to satisfy them best.<\/p>\n\n\n\n

And in return, you\u2019d be able to secure impressive reviews and increased revenues from your clients.<\/p>\n\n\n\n

How to improve the customer experience?<\/strong><\/h2>\n\n\n\n

\u201cImproving CX can be massively worthwhile. For example, for mass-market auto manufacturers, improving CX by one point can lead to more than <\/em>$1B in additional revenue<\/em><\/strong>!\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Source: Forrester<\/a><\/p>\n\n\n\n

Here are 9 proven ways to create an outstanding customer experience strategy that helps you enhance customer satisfaction for your e-commerce business<\/a>.<\/p>\n\n\n\n

1. Serve your customers best<\/strong><\/h3>\n\n\n\n

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Work vector created by stories – www.freepik.com<\/a><\/figcaption><\/figure><\/div>\n\n\n

Just like traditional businesses, it is important to provide good customer services for e-commerce stores. You should always make sure to stay connected<\/strong> with your customers so that you can instantly help them if they have any issues or queries about the product they have purchased. <\/p>\n\n\n\n

Therefore, it is necessary to incorporate all your contact information<\/em> like telephone numbers and email address on every page of your e-commerce store or website.<\/p>\n\n\n\n

When customers approach your help desk, try to respond quickly<\/strong> to their inquiries, so that you could avoid a situation where you lose customers just because of your delayed response.<\/p>\n\n\n\n

You could include a live chat<\/a> function<\/strong> on your website for enabling real-time interaction<\/strong> with your clients. You could also consider using chatbots<\/strong> that generate automated responses to the questions that are frequently asked by the customers.<\/p>\n\n\n\n

2. Improve your website navigation<\/strong><\/h3>\n\n\n
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Sale vector created by sentavio – www.freepik.com<\/a><\/figcaption><\/figure><\/div>\n\n\n

Your website navigation needs to be intuitive <\/strong>and easy-to-use<\/strong> so the customers can easily explore and move through your website. If your website seems to be improper or confusing for the users, they are more likely to withdraw their purchasing decision. In such a way, you could lose a great deal of sales.<\/p>\n\n\n\n

So you could consider the following best-practices while designing your e-commerce website.<\/p>\n\n\n\n