{"id":621,"date":"2020-04-08T05:03:04","date_gmt":"2020-04-08T05:03:04","guid":{"rendered":"https:\/\/www.storefrog.com\/?p=621"},"modified":"2020-04-08T05:05:44","modified_gmt":"2020-04-08T05:05:44","slug":"social-media-e-commerce-strategies","status":"publish","type":"post","link":"https:\/\/www.storefrog.com\/social-media-e-commerce-strategies","title":{"rendered":"Strategies to Grow Your E-Commerce Business on Social Media"},"content":{"rendered":"\n<p>Social media\u2019s rise in the last decade has been\ntruly tremendous. It has changed the course of many industries, including\ne-commerce.<\/p>\n\n\n\n<p>There is no other\nplace better than the social network to grow your business. With so many people\nto engage, it is quick and easy. You do not have to say a lot but just enough\nto promote your brand.<\/p>\n\n\n\n<p>You can connect\nwith not just your existing customers, but you can also gain new customers if\nyou plan everything right.<\/p>\n\n\n\n<p>In this article, we discuss some of the social media e-commerce&nbsp;strategies you can implement to grow your business on social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile responsive website and app<\/h3>\n\n\n\n<p>First of all, you cannot expect to make it big using\nsocial media without having a mobile responsive web design or a dedicated\nmobile app.<\/p>\n\n\n\n<p>Most people use\nsmartphones to browse through their social media networks. It makes sense why\nthat should be the best place to promote your brand.<\/p>\n\n\n\n<p>Make your website\nmobile responsive so that the web page fits any screen size. However, the best\nstrategy is also to launch a mobile app that gives customers the same\nexperience that a website will do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make use of influencers<\/h3>\n\n\n\n<p>Haven\u2019t you heard? Influencer marketing is all the\nrage nowadays.<\/p>\n\n\n\n<p>The popularity of\nsocial media has changed the trend of marketing. And with it came social media\ninfluencers. They are influential people on social media platforms. They have\nbuilt a reputation and massive following with their knowledge in certain areas.<\/p>\n\n\n\n<p>They have the power\nto influence the shopping decision of their followers with the content they\npost. Therefore, it is no brainer that the e-commerce industry is relying on\nthem to market their products on social media platforms.<\/p>\n\n\n\n<p>To choose a social\nmedia influencer to market your products, first, you need to identify which\nsocial media network you want to promote it. After that, scout for accounts\nthat have a decent number of followers and have expertise in the product in\nhighlight.<\/p>\n\n\n\n<p>For example, the\nfashion brand&nbsp;<a href=\"https:\/\/www.hm.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">H&amp;M<\/a>&nbsp;collaborated with a famous fashion blogger to\npromote their fall collection on Instagram:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"1024\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/influencer-570x1024.png\" alt=\" social media e-commerce strategies - influencers\" class=\"wp-image-626\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/influencer-570x1024.png 570w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/influencer-167x300.png 167w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/influencer.png 740w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Add visual content to your posts<\/h3>\n\n\n\n<p>Make your social media posts interesting with images\nand videos. Text-only content does not generate much interest, and it may get\nignored.<\/p>\n\n\n\n<p>You can include\nproduct images and videos that will help garner people\u2019s attention and lead\nthem to your store.<\/p>\n\n\n\n<p>You can also share\npromotional ads with appealing visual content.<\/p>\n\n\n\n<p>For example,&nbsp;<a href=\"https:\/\/www.facebook.com\/pg\/barkbox\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>BarkBox<\/strong><\/a>&nbsp;uses videos in their Facebook ads. They are\nappealing that will make people want to check out their products.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"804\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/visual-content.png\" alt=\" social media e-commerce strategies - visuals\" class=\"wp-image-625\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/visual-content.png 550w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/visual-content-205x300.png 205w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Engage your audience<\/h3>\n\n\n\n<p>Ads, product information, or blogs are not the only\ncontent you can share on your social media. Since a lot of people use social\nmedia, it would be nice to engage your audience there. You can conduct fun\ncontests, giveaways, surveys, etc. to connect with them.<\/p>\n\n\n\n<p>Such activities\nwill lure them more into your store and make their shopping experience more\npleasant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interact with your followers\/customers<\/h3>\n\n\n\n<p>You do not have to post a boring product or deal\nrelated content. It would be nice to encourage your audience to interact with\nyou and share their thoughts about topics specific to your brand (and it does\nnot have to be about promotion). Be active and enthusiastic in your interaction\nwith customers.<\/p>\n\n\n\n<p>Such interactions\nwill help you establish a reputation among customers and also leave a\nlong-lasting impression.<\/p>\n\n\n\n<p>You must have seen\ncustomers try to contact a brand via their social media for queries and solutions.\nYou can offer your assistance to them on your social media, as it is quick and\neasy. It is also the place where you can encourage them to share their reviews\nand ratings about your products or store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep blogging<\/h3>\n\n\n\n<p>Maintain an active blog to have a continuous flow of\ncontent on your e-commerce website.<\/p>\n\n\n\n<p>Blogging about the\nlatest trends and other educational topics related to your products or brand\nwill increase brand awareness. That way, blogs are also one way to promote your\nbusiness.<\/p>\n\n\n\n<p>Optimize the blog content\nfor visibility in search engines so that you can reach a wider audience.<\/p>\n\n\n\n<p>You can also share\nthe blog content in your social media posts, thereby increasing the visibility\nof your store.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cupandleaf.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cup&amp;Leaf<\/a>\u2019s updates its blog regularly with engaging content\nabout different types of teas.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"578\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/blog-1.png\" alt=\" social media e-commerce strategies -blog\" class=\"wp-image-624\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/blog-1.png 998w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/blog-1-300x174.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/blog-1-768x445.png 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/figure><\/div>\n\n\n\n<p>They provide links\nto their products and also have social share buttons on the post that will help\nthe content to reach more people.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"488\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/blog2.png\" alt=\"blog2.png\" class=\"wp-image-623\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/blog2.png 738w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/03\/blog2-300x198.png 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping Up<\/h2>\n\n\n\n<p>There you go. The social media strategies we think will help to grow your e-commerce business.<\/p>\n\n\n\n<p>What do you think? Do you know any other tips that might help? Let\u2019s discuss it!<\/p>\n\n\n\n<p>Recommended reading:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.storefrog.com\/e-commerce-holiday-marketing-strategies\">E-commerce Marketing Strategies for Holiday Seasons<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media\u2019s rise in the last decade has been truly tremendous. It has changed the course of many industries, including e-commerce. There is no other place better than the social network to grow your business. With so many people to engage, it is quick and easy. You do not have to say a lot but [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[46,49,51,50],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategies to Grow Your E-Commerce Business on Social Media<\/title>\n<meta name=\"description\" content=\"Read this article to find out some of the marketing strategies you can implement to grow your e-commerce business on social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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