{"id":610,"date":"2020-04-03T10:41:19","date_gmt":"2020-04-03T10:41:19","guid":{"rendered":"https:\/\/www.storefrog.com\/?p=610"},"modified":"2020-04-17T11:33:02","modified_gmt":"2020-04-17T11:33:02","slug":"e-commerce-holiday-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.storefrog.com\/e-commerce-holiday-marketing-strategies","title":{"rendered":"E-commerce Marketing Strategies for Holiday Seasons"},"content":{"rendered":"\n

An E-commerce store has to be on its toes all the time. It is a fast pacing industry that will need a lot of attention at any given time. You can imagine what it would be like during the holiday seasons.<\/p>\n\n\n\n

Customers are in a rush during holiday\nseasons. They are looking for the best products with the best deals. Any store\nthat can accommodate their needs will win their hearts.<\/p>\n\n\n\n

It is essential to carefully pan out your\nmarketing strategies for the holiday seasons that are not only customer-centric\nbut able to survive in a highly competitive time.<\/p>\n\n\n\n

In this article, we will look into some of the\nbest e-commerce marketing strategies for the holiday seasons to boost sales.<\/p>\n\n\n\n

Holiday\nMarketing Strategies for E-commerce<\/h2>\n\n\n\n

Marketing is not the same in the holiday season. There is a lot of competition and everyone wants people to spend more time in their store. So, here are some important strategies to implement during holiday seasons that will help you in sales conversions.<\/p>\n\n\n\n

Be\nearly<\/h3>\n\n\n\n

Do not ever wait for the holiday seasons to\narrive to start planning your marketing strategies.<\/p>\n\n\n\n

Not only will that be too messy, but you will\nbe way behind your competitors. <\/p>\n\n\n\n

Strategizing your marketing plans for festive\nseasons cannot be done in a short amount of time. It takes detailed planning\namong your team, such as designers, content creators, managers, etc.<\/p>\n\n\n\n

You need to research the market trends, plan\nthe website theme, festive season promotions and offers, marketing campaigns,\nsort out the inventories, etc. These will take a lot of time to do.<\/p>\n\n\n\n

So start brainstorming well in advance<\/strong> and try to stay ahead of the game because the early bird gets the worm!<\/p>\n\n\n\n

Be\nin the holiday spirit<\/h3>\n\n\n\n

There is nothing more boring than having the\nsame visuals and layout for your store even during holiday seasons. Festive\nseasons are the time you can customize the look and feel of the website\naccording to the occasion. You can add theme-based headers and footers and\nattractive visuals.<\/p>\n\n\n\n

Interactive visuals and ads<\/strong> could decrease the bounce rate of your store.<\/p>\n\n\n\n

Not only the homepage, but you could also look into incorporating theme-based designs on other pages<\/strong>, such as product pages, and checkout.<\/p>\n\n\n\n

Another way to entice customers is festive-themed packaging<\/strong>. It shows that you care for your customers and also imagine the joy in receiving the products in such lovely packaging. It certainly will lift the holiday spirits<\/strong>.<\/p>\n\n\n\n

Here is how the women retail brand Free People<\/a> prepared for the festive season:<\/p>\n\n\n\n

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Image Source: Hubspot<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Optimize content with the right keywords<\/strong><\/h3>\n\n\n\n

Optimize the content of your e-commerce store with the right intent keywords<\/strong>.<\/p>\n\n\n\n

Look around for what holiday-based keywords\nhave high search volumes and less difficulty. This will help in improving your\npage\u2019s rankings in search engines during the holiday season. You could start by\nsearching for products that sell the most around holiday seasons, their\nfeatures, deals on them, etc. to get relevant keywords.<\/p>\n\n\n\n

Besides ranking, this will also help you in gaining new customers who are looking for their favorite products for the season.<\/p>\n\n\n\n

If you want to learn more about keyword research, read this guide by Yoast<\/a>. <\/p>\n\n\n\n

Study\nthe market<\/h3>\n\n\n\n

It is always wise to keep a watch on market trends<\/strong>.<\/p>\n\n\n\n

Learn how others are prepping for holiday seasons and their strategies for marketing. Analyze the current trends around the season and try to understand and incorporate what works for your store.<\/p>\n\n\n\n

You could also study the marketing strategies adopted by your competitors, and try to be one step ahead of them.<\/p>\n\n\n\n

Exclusive\nholiday sales and deals<\/h3>\n\n\n\n

There is nothing more joyous than getting\nexclusive offers and giveaways during holiday shopping.<\/p>\n\n\n\n

Implement attractive offers and sales discounts in all or selected products<\/strong>. Place these promotional ads on all the important places on the website so that it is hard to miss.<\/p>\n\n\n\n

For example, American retail brand REI<\/a> offered a deal to save money for Black Friday:<\/p>\n\n\n\n

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Image Source: Hubspot<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Another strategy that could win your store conversions is giveaways<\/strong>. Offer free rewards or products with a purchase of a certain amount and above. It would encourage them to spend more and boost your sales.<\/p>\n\n\n\n

You could also give away personalized coupons<\/strong> that the customers can apply at the checkout point to avail discounts. Checkout WebToffee\u2019s smart coupon plugin<\/a> (for WooCommerce).<\/p>\n\n\n\n

Create\na sense of (genuine) urgency<\/h3>\n\n\n\n

Another strategy to boost sales, especially the holiday season, is the scarcity tactic<\/strong>. Create a sense of urgency that the products in demand or on sale could become unavailable soon, or the ongoing offer\/discount will expire soon. This will urge them to buy the products.<\/p>\n\n\n\n

Make sure that whatever urgency you create,\nhowever, is genuine. Customers are smart enough to identify if it is fake. Put\na deadline for the offers so that you have valid reasons to urge them to buy\nbefore it is too late.<\/p>\n\n\n\n

False urgency could create a rift in\ncustomers\u2019 trust in you. Do not lose sales and loyal customers over something\nthat could have been easily avoided.<\/p>\n\n\n\n

Email\nmarketing<\/h3>\n\n\n\n

Email marketing campaigning<\/strong> is one of the best marketing strategies for your products for the holiday season.<\/p>\n\n\n\n

Entice your customers with emails about your\nholiday sales, deals, and other promotional content, and make it as\npersonalized as you can.<\/p>\n\n\n\n

Make sure to send emails well in advance\nbefore the holiday season starts so that they are aware by the right time, and\nthey do not miss out on the promotional offers you have.<\/p>\n\n\n\n

ASOS<\/a> sent this attractive email to its customers for Christmas:<\/p>\n\n\n\n

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Image Source: Printful<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Social\nmedia influencing<\/h3>\n\n\n\n

Just like email marketing, social media marketing<\/strong> is the best way to reach out to people.<\/p>\n\n\n\n

You can plan the content for your social platform before the holidays start to build up excitement and curiosity among potential customers. You can also include fun holiday-themed competitions and giveaways in these platforms<\/strong> to engage them more.<\/p>\n\n\n\n

Make sure your posts are engaging and visually appealing with holiday themes.<\/p>\n\n\n\n

Amazon<\/a> nailed it with their Christmas-themed YouTube video in 2018: <\/p>\n\n\n\n

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