{"id":570,"date":"2021-08-02T12:26:11","date_gmt":"2021-08-02T12:26:11","guid":{"rendered":"https:\/\/www.storefrog.com\/?p=570"},"modified":"2022-03-10T06:12:39","modified_gmt":"2022-03-10T06:12:39","slug":"e-commerce-trends","status":"publish","type":"post","link":"https:\/\/www.storefrog.com\/e-commerce-trends","title":{"rendered":"E-commerce Trends for 2021"},"content":{"rendered":"\n

The total value of global retail e-commerce sales surpassed $4.2 trillion in 2020<\/a>.<\/p>\n\n\n\n

The e-commerce world has cutthroat competition, with so many stores operating globally and trying to outdo others. <\/p>\n\n\n\n

With the setback that the COVID-29 pandemic had on sales, online shopping came out as a winner, with global retail trade rising from 14% in 2019 to about 17% in 2020<\/a>.<\/p>\n\n\n\n

To survive, they must\nfind ways to keep their customers happy and satisfied. <\/p>\n\n\n\n

Many e-commerce stores are continually pushing their boundaries by coming up with innovative ideas and keeping up with the latest trends. They should be aware of \u201cwhat\u2019s in\u201d and what they need to get rid of. Waiting for implementing changes will only make you fall behind.  <\/p>\n\n\n\n

In this article, we will discuss some of the latest retail trends in e-commerce for the year 2021.<\/p>\n\n\n\n

Mobile commerce<\/h2>\n\n\n\n

Who does not use smartphones in 2021? Well, there may be a few percentages of people. <\/p>\n\n\n\n

Smartphones have\ncompletely changed the way we shop. First, it was e-commerce that required you\nto have a computer. With mobile commerce or \u201cm-commerce,\u201d shopping is now\npossible from the palm of your hand.<\/p>\n\n\n\n

Already more than 50% of people shop online using mobile devices. That is not going to stop in 2021. In fact, expect the trend to grow more. <\/p>\n\n\n\n

This has made retail companies optimize their store for mobile devices with mobile responsive web design, mobile payments, and apps.<\/p>\n\n\n\n

Integrated payment mode<\/h2>\n\n\n\n

With the boom in\nm-commerce, many e-commerce stores are adding better and more payment options.<\/p>\n\n\n\n

Multiple payment\noptions, like Apple Pay, PayPal, Alipay, etc., will facilitate effortless\ncheckout.<\/p>\n\n\n\n

We can expect online retails to introduce an integrated payment mode to enable faster and easier checkout for customers across the world. <\/p>\n\n\n\n

AR & VR technologies <\/h2>\n\n\n\n

Unlike offline retail,\nyou cannot physically see the product in online retail. That is one of its\nmajor disadvantages.<\/p>\n\n\n\n

High-quality images\nand videos can only help you much, but it is an entirely different experience\nto see the product physically.<\/p>\n\n\n\n

Augmented Reality (AR)\nand Virtual Reality (VR) help in this case. <\/p>\n\n\n\n

AR and VR make it\npossible for customers to \u201ctry\u201d the product. Sure, it is still not the same as\nphysically seeing the product. However, it is much better than seeing just\nimages and videos. <\/p>\n\n\n\n

For example, IKEA uses\nAR technology in their app that lets customers test out how furniture will look\nin their home. <\/p>\n\n\n\n

\"retail
IKEA iOS app <\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Sephora also utilized AR. Its AR tool, \u201cVirtual Artist\u201d lets customers try on products digitally. <\/p>\n\n\n\n

\"retail
Sephora’s “Virtual Artist<\/a>“, an AR tool<\/figcaption><\/figure><\/div>\n\n\n\n

Alibaba introduced VR shopping store Buy+<\/a> where customers can shop just like they do in a retail store. <\/p>\n\n\n\n

\"retail
Alibaba Buy+ ( Image Source: Twitter\/@AlibabaGroup)<\/figcaption><\/figure><\/div>\n\n\n\n

Artificial Intelligence<\/h2>\n\n\n\n

AI\u2019s impact on\ne-commerce is vast. <\/p>\n\n\n\n

From voice assistance\nto visual search to chatbots to personalized suggestions, you will find AI in\nevery nook and cranny of an e-commerce website.<\/p>\n\n\n\n

To put it simply, AI\nmakes shopping faster and smarter.<\/p>\n\n\n\n

Customers prefer these\nkinds of assistance instead of waiting for a customer executive that will take\ntime.<\/p>\n\n\n\n

Voice commerce<\/h2>\n\n\n\n

With the emergence of\nvoice assistance technology, voice commerce is expected to see growth in the\ncoming years.<\/p>\n\n\n\n

Voice commerce enables faster shopping as customers can use voice commands to search and buy products online, making shopping completely hands-free! <\/p>\n\n\n\n

All they need is a mobile device or smart speaker and voice-controlled AI assistance. Many such virtual assistants are available, such as Amazon Echo, Google Home, and Apple Homepod. <\/p>\n\n\n\n

Influencer marketing<\/h2>\n\n\n\n

Getting celebrities to promote products used to be a big trend. However, social media\u2019s surge has impacted how products are now advertised.<\/p>\n\n\n\n

People spend a lot of time on social media. So, there is no doubt that online retailers are utilizing the power of the platform to market their products.<\/p>\n\n\n\n

There are many\nnon-celebrities in recent times who have gained more traction on the platforms\nthan celebrities.<\/p>\n\n\n\n

People tend to trust\nand relate to these social media influencers more than anyone. The influencers\nhave a large following. They engage with their followers more than celebrities\ndo.<\/p>\n\n\n\n

Influencer marketing is the new trend that e-commerce<\/a> has adopted. The brands pay these influencers to post about their products.\u00a0<\/p>\n\n\n\n

You have to find the right social media influencer (Instagram is the hotspot for influencers) with a good follower base. And more recently, the short-video social media application Tiktok is a hit among younger generations. Many brands have leveraged the influencers in the platform for their marketing. Similarly, marketing and reviews on YouTube have also seen a considerable increase over the years. <\/p>\n\n\n\n

Make sure to find influencers who are more in line with your product than just finding anyone with fans. For example, to promote make-up products, it will be better to find someone who is into make-up and does regular tutorials for their followers.<\/p>\n\n\n\n

\"\"
An ad post on Instagram <\/figcaption><\/figure><\/div>\n\n\n\n

Environmentally conscious <\/h2>\n\n\n\n

Customers, especially\nmillennials, are more into sustainable products that they are willing to pay more<\/a>.<\/p>\n\n\n\n

With that in mind,\nmany e-commerce stores are trying to go green.<\/p>\n\n\n\n

Using minimal or\nrecycled materials for packing to reduce waste and promoting eco-friendly\nproducts, they are trying their best to be environmentally conscious.<\/p>\n\n\n\n

There is still a long\nway to go to make it completely realistic, but it is not impossible. <\/p>\n\n\n\n

We can expect a lot\nmore sustainability-focused e-commerce management in the future.<\/p>\n\n\n\n

Wrapping Up<\/h2>\n\n\n\n

These e-commerce trends discussed have already been implemented and tested by many online retailers. However, their impact is expected to grow more in the coming years. They are here to stay.<\/p>\n\n\n\n

Which one do you find worth checking out? Are there any other particular trends that worked for you? Or do you think we missed out on anything? Comments are open for you!<\/p>\n\n\n\n

Recommended Reading<\/h2>\n\n\n\n

Guide to start an e-commerce website<\/a><\/p>\n\n\n\n

Guide to e-commerce store optimization<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The total value of global retail e-commerce sales surpassed $4.2 trillion in 2020. The e-commerce world has cutthroat competition, with so many stores operating globally and trying to outdo others.  With the setback that the COVID-29 pandemic had on sales, online shopping came out as a winner, with global retail trade rising from 14% in 2019 […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[18,42,41,39,40],"yoast_head":"\nE-commerce Trends for 2021 - StoreFrog<\/title>\n<meta name=\"description\" content=\"To survive the neck-deep competition in the world of e-commerce, you must be aware of these latest trends for the year 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.storefrog.com\/e-commerce-trends\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce Trends for 2021 - 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