{"id":455,"date":"2020-03-19T04:47:00","date_gmt":"2020-03-19T04:47:00","guid":{"rendered":"https:\/\/www.storefrog.com\/?p=455"},"modified":"2022-02-15T09:59:38","modified_gmt":"2022-02-15T09:59:38","slug":"e-commerce-store-optimization","status":"publish","type":"post","link":"https:\/\/www.storefrog.com\/e-commerce-store-optimization","title":{"rendered":"E-commerce Store Optimization: Ultimate Guide to Turn Visitors Into Customers"},"content":{"rendered":"\n

It is not just enough\nto start an e-commerce website and start selling. To successfully run an online\nstore, you need to gain traffic to your site. If you fail to appear on search\nengines on the first page itself, unlike your competitors, consider yourself\nout of the game. <\/p>\n\n\n\n

Optimizing an\ne-commerce website is very crucial to not only gain traffic but improving the\nuser experience. <\/p>\n\n\n\n

E-commerce Store Optimization <\/h2>\n\n\n\n

There are several techniques to optimize your online store. Let us look at some of them.<\/p>\n\n\n\n

Conduct keyword research <\/h3>\n\n\n\n

The first step in\noptimizing an e-commerce website or any website is to identify the relevant\nkeywords for search engine optimization (SEO)<\/a>.<\/p>\n\n\n\n

 A website\nrequires good traffic, and for traffic, it needs to rank well on search\nengines. That is, users will be able to find your site on the first page of the\nsearch engines. For that, you need to optimize your website for search engines.\nIt is possible if you add relevant keywords to the site content. <\/p>\n\n\n\n

Search engines search\nyour site for these keywords and rank them accordingly.<\/p>\n\n\n\n

In the case of\ne-commerce sites, you need to add keywords that reflect the buying intent of\nthe product. For example,<\/p>\n\n\n\n

\"\"
Google search for \u201cshoes for men\u201d <\/figcaption><\/figure><\/div>\n\n\n\n

There are several ways\nyou can identify the keywords for your site. One is none other than through\nauto Google suggestions<\/strong>. When you type something on the search bar,\nGoogle suggests various queries related to it.<\/p>\n\n\n\n

\"Google
Google suggestions<\/figcaption><\/figure><\/div>\n\n\n\n

It also gives you\nrelated search queries\/phrases at the bottom of the page.<\/p>\n\n\n\n

\"\"
Google related suggestions<\/figcaption><\/figure><\/div>\n\n\n\n

These suggestions will\nhelp you in identifying the appropriate keywords\/phrases you require for your\nproduct pages. <\/p>\n\n\n\n

Another method is by using the leader of e-commerce itself, Amazon<\/a><\/strong>. Like Google, Amazon suggests related keywords when you type on its search bar.<\/p>\n\n\n\n

You can also find out\nthe necessary product category and subcategory phrases that you might need for\nyour site\u2019s structure. <\/p>\n\n\n\n

\"Amazon
Amazon suggestions<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Product category in Amazon<\/figcaption><\/figure><\/div>\n\n\n\n

You can also use the\nkeyword tools<\/strong> available online.<\/p>\n\n\n\n

Using these tools, you\ncan find the keyword search volume and difficulty.  <\/p>\n\n\n\n

Search volume is the number of searches a keyword receives in a given timeframe. <\/p>\n\n\n\n

Keyword difficulty (KD) means how difficult it will be for a keyword to rank on search engines. <\/p>\n\n\n\n

Therefore, you need to look for keywords that have high search volume and low keyword difficulty. <\/p>\n\n\n\n

I have here used WordStream free keyword tool<\/a> for\n\u201cshoes for men,\u201d and the result is:<\/p>\n\n\n\n

\"keyword
WordStream keyword tool<\/figcaption><\/figure><\/div>\n\n\n\n

It lists down the\nrelated searches with their search volume and KD (competition). This way, it is\neasy to determine which keywords are relevant.<\/p>\n\n\n\n

If you want to learn\nmore about keyword research, read this guide by Yoast<\/a>.<\/p>\n\n\n\n

Keep site structure simple<\/h3>\n\n\n\n

If customers find it\nchallenging to navigate through your site, they will not think twice before\nabandoning it. It is frustrating to go in circles to find the desired page.<\/p>\n\n\n\n

While designing and\nconfiguring your site, make sure to keep the site structure simple. Never\ncompromise user experience for a heavy design<\/strong>. <\/p>\n\n\n\n

The customer should\nnot have to click through more than three pages to get to their destination.\nThere should be links to all essential pages accessible in all pages so that\nthey can get around quickly.<\/p>\n\n\n\n

Search engine robots\ncrawl through your site to find relevant content to rank. You do not want to\nconfuse them with a complicated structure.<\/p>\n\n\n\n

Improve on-page SEO<\/h3>\n\n\n\n

You must already be\naware of how significant search engines are for improving the traffic for your\nsite. Now that you know how to carry out keyword research<\/strong> and\nare aware that your navigation should be easy<\/strong>, it is time to focus\non the on-page SEO.<\/p>\n\n\n\n

Make sure you utilize\nthe keywords identified in the title and content of the website.<\/p>\n\n\n\n

Since the\u00a0product page<\/strong>\u00a0has the most important details<\/strong> in an e-commerce store, this is where you can implement most of the SEO tactics. From descriptions to titles to images, it is a great source for working around with the optimization. I will get into product page optimization<\/a> in a bit.\u00a0<\/p>\n\n\n\n

First step \u2013 URL<\/strong>.\nThe URL of your site should not be hard to find. It should have a simple\nstructure\u2014for example, https:\/\/www.storename.com\/product-category\/product<\/em>. <\/p>\n\n\n\n

Every e-commerce\nwebsite has images and videos. To optimization a site, you also need to\noptimize its media content. <\/p>\n\n\n\n

Add alternative or\nalt texts<\/strong> (with the\nappropriate keywords) in the images to make it SEO-friendly. Alt texts or tags\nare short texts or phrases that appear on the image box when it fails to\nload. <\/p>\n\n\n\n

High-resolution images may significantly slow down the loading speed of the website. This is one of the major factors that lead to an increase in the bounce rate. Image compression<\/strong> tools can help in compressing the image without compromising its quality. <\/p>\n\n\n\n

Adding a meta\ndescription<\/strong> to your\nwebsite is another method for on-page SEO. The meta description is a summary or\nexcerpt of the web page content. It shows up in the search result underneath\nthe website title and URL.<\/p>\n\n\n\n

\"\"
Meta description<\/figcaption><\/figure><\/div>\n\n\n\n

Adding internal links<\/strong> to products, blogs on most important pages, or adding product links on your blog posts to rank on Google. Remember not to overpopulate your pages with internal links.<\/p>\n\n\n\n

\n\n\n\n

Before you continue to the next step, check out the best free SEO plugins for WordPress<\/a>.<\/p>\n\n\n\n

Okay, let\u2019s proceed.<\/p>\n\n\n\n

\n\n\n\n

Make the homepage attractive<\/h3>\n\n\n\n

The homepage of any\nwebsite is like a preview of what the site holds and offers. So, it has to\nimpress first-time visitors and make them want to explore more of the website.<\/p>\n\n\n\n

Apart from a seamless\nand sophisticated design<\/strong>, your homepage must be the door to other\nrelevant pages and information<\/strong>. The visitors should be able to find\nimportant links to:<\/p>\n\n\n\n