{"id":320,"date":"2020-04-01T06:43:18","date_gmt":"2020-04-01T06:43:18","guid":{"rendered":"https:\/\/www.storefrog.com\/?p=320"},"modified":"2020-04-02T14:08:49","modified_gmt":"2020-04-02T14:08:49","slug":"woocommerce-store-optimization","status":"publish","type":"post","link":"https:\/\/www.storefrog.com\/woocommerce-store-optimization","title":{"rendered":"7 Actionable Steps to WooCommerce Store Optimization"},"content":{"rendered":"\n

Starting an e-commerce website and then gaining customers is not easy. With so many established and successful online stores and more on the way, the competition is cutthroat. It takes a lot of planning, time, cost, effort, and patience to get it right and survive it. You will not immediately start earning traffic to your store after launching. It will take some work. Check out the beginner\u2019s guide to starting an e-commerce website<\/a>.<\/p>\n\n\n\n

WooCommerce plugin<\/a> for WordPress is a popular choice for launching an e-commerce website. <\/p>\n\n\n\n

93.7% of WordPress e-commerce websites use WooCommerce plugin. (Source: Barn 2<\/a>)<\/em><\/p>\n\n\n\n

It comes with loads of features and customizations that will give you complete control over the site. You can sell an unlimited number of products to an unlimited number of customers! Check out the beginner\u2019s guide to starting a WooCommerce website<\/a>.<\/p>\n\n\n\n

However, to get these \u201cunlimited\u201d number of customers and generate revenues, your WooCommerce store requires specific optimization. This article is about just that.  <\/p>\n\n\n\n

WooCommerce Store Optimization: 7 Actionable Steps<\/h2>\n\n\n\n

Here are seven basic steps you can implement to optimize your WooCommerce store:<\/p>\n\n\n\n

1. Detailed product description<\/h3>\n\n\n\n

Write a detailed description of all the products available on the WooCommerce store. Product pages are the most visited pages on an e-commerce website. <\/p>\n\n\n\n

You must craft a long, yet concise description that highlights the features and benefits of the product, but without compromising the search engine keywords (do not overuse it though). Avoid duplicate content and keep your targeted audience in mind. Make it unique!<\/p>\n\n\n\n

The aim should be to keep customers engaged and impress them enough to get that “buy” button clicked.<\/p>\n\n\n\n

An example from Root Science<\/a>:<\/p>\n\n\n\n

\"product
Product description<\/figcaption><\/figure><\/div>\n\n\n\n
\"product
Features and benefits: product description <\/figcaption><\/figure><\/div>\n\n\n\n
\"product
Features and benefits: product description <\/figcaption><\/figure><\/div>\n\n\n\n

2. Page titles<\/h3>\n\n\n\n

Make your page titles\nSEO friendly. Identify the most ranked keywords for the product and add\noptimized titles for category pages and product pages. <\/p>\n\n\n\n

The category page\ncould use a broader term to rank, whereas the product page must use a specific\nkeyword for search engines. Once again, do not overuse it. <\/p>\n\n\n\n

\"\"
SEO-friendly category titles<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
SEO-friendly product title<\/figcaption><\/figure><\/div>\n\n\n\n

3. Image optimization <\/h3>\n\n\n\n

Images are essential\nfor any e-commerce website. Every product page must have high-quality images\nwith the product description.<\/p>\n\n\n\n

According to <\/em>Justuno<\/em><\/a>, 93% of consumers consider visual content a critical factor in an e-commerce store.<\/em><\/p>\n\n\n\n

Hence, these images\nmust be optimized. <\/p>\n\n\n\n

One way to do that is to add alternative or alt texts (with the appropriate keywords) in the images to make it SEO-friendly. Alt texts or tags are short texts or phrases that appear on the image box when it fails to load. <\/p>\n\n\n\n

You can add the alt texts to an image from the media library on your WordPress dashboard.<\/p>\n\n\n\n

\"image
Adding alt text to the image from the media library<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
This is how the alt-texts look like in the page source<\/figcaption><\/figure><\/div>\n\n\n\n

High-quality images may significantly slow down the loading speed of the website. This is one of the major factors that lead to an increase in the bounce rate. Hence, it would be best if you compress them without affecting their quality. There are many WordPress image compression plugins<\/a> that you can install to do the work for you.<\/p>\n\n\n\n

4. Compelling meta description<\/h3>\n\n\n\n

Meta descriptions are summary or excerpt of the web page content. It shows up in the search result underneath the website title and URL.<\/p>\n\n\n\n

\"meta
Meta description<\/figcaption><\/figure><\/div>\n\n\n\n

If you do not set a\nmeta description, Google will select the first snippet from the content. So, it\nis better to write one with relevant keywords and word count. <\/p>\n\n\n\n

Since it is the first\ndescription of the page users will see, try to make it unique and interesting.\nYour meta description should convince the customer to click the link. <\/p>\n\n\n\n

You can set the meta description for all your product pages using WordPress plugins. We recommend using Yoast SEO<\/a> as it will take care of other SEO needs as well.<\/p>\n\n\n\n

5. URL configuration<\/h3>\n\n\n\n

WooCommerce URLs for\nproducts use the product ID by default. Such URLs are not SEO-friendly and hard\nto find. You can set it using WordPress permalink settings. <\/p>\n\n\n\n

Go to Settings<\/strong> > Permalinks<\/strong> from the WordPress dashboard. Scroll down to Product Permalinks<\/strong>. There you will find options to set the URLs for the product page. You can customize it as well. So, configure a URL that is relevant to the product. <\/p>\n\n\n\n

\"URL
Product permalink configuration<\/figcaption><\/figure><\/div>\n\n\n\n

6. Rich snippets<\/h3>\n\n\n\n

Rich snippets are the structured data markup (schema) that you can add on your page\u2019s HTML. It enables search engines to get additional info on the page and helps to improve the click-through rate (CTR)<\/a>. <\/p>\n\n\n\n

In other words, rich snippets are what you see as search results in search engines with extra details about the product or website content.<\/p>\n\n\n\n

A rich snippet usually consists of ratings, reviews, price, stock, etc.<\/p>\n\n\n\n

Apart from these, they could also include images and videos related to the product. <\/p>\n\n\n\n

Rich snippets give users the necessary details about the product from just one look. <\/p>\n\n\n\n

\"rich
Rich snippet<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Visual content in the search result<\/figcaption><\/figure><\/div>\n\n\n\n

Here is a read\non how to use rich snippets in WordPress<\/a>.<\/p>\n\n\n\n

7. Easy site navigation<\/h3>\n\n\n\n

Imagine customers getting lost trying to find a product on a website. Sounds frustrating, right? If customers do not find the product quickly, they will move away from your store.<\/p>\n\n\n\n

The site navigation of\nyour WooCommerce must be straightforward so that the customers can easily and\nquickly find what they are looking for. Google\u2019s site crawlers index your site,\nand if you have easy navigation, then it will likely rank higher.<\/p>\n\n\n\n

Customers tend to\nnotice the header first, so ideally, your main navigation area should be the\nheader. You can also provide links in the footer.<\/p>\n\n\n\n

\"site
Site navigation (header)<\/figcaption><\/figure><\/div>\n\n\n\n
\"site
Site navigation ( footer)<\/figcaption><\/figure><\/div>\n\n\n\n

Wrapping Up<\/h2>\n\n\n\n

There are many more ways to WooCommerce store optimization. These were simple, actionable steps that you can carry out. Many plugins will help you achieve it. However, it is always better to have the least number of add ons installed on your website. <\/p>\n\n\n\n

Disclaimer: This\narticle is the result of the author\u2019s research and observation, and the purpose\nof the article is to share general information with the readers. For any\ne-commerce business-related assistance, we recommend getting professional\nguidance.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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