{"id":256,"date":"2020-02-20T09:07:34","date_gmt":"2020-02-20T09:07:34","guid":{"rendered":"https:\/\/www.storefrog.com\/?p=256"},"modified":"2020-03-02T04:22:42","modified_gmt":"2020-03-02T04:22:42","slug":"importance-of-a-product-page-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.storefrog.com\/importance-of-a-product-page-in-e-commerce","title":{"rendered":"What is the Importance of a Product Page in E-commerce?"},"content":{"rendered":"\n<p>Any commerce store\u2019s strength is its product. However, sometimes even a great product fails to sell if it is not presented well. It applies to an e-commerce store as well. This article discusses the importance of a product page in e-commerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Product Page in E-commerce?<\/h2>\n\n\n\n<p>A product page is a page on an <a href=\"https:\/\/www.storefrog.com\/starting-an-e-commerce-website\">e-commerce website<\/a> that describes the product to customers. This is where they will get all the information about the product they want to buy. Hence, this is the most crucial aspect of the online store.<\/p>\n\n\n\n<p>The product page\nshould provide a detailed account of:<\/p>\n\n\n\n<ul><li>what the product offers;<\/li><li>how it will help customers;<\/li><li>why do they need it;<\/li><li>what are its unique features;<\/li><li>how to use it;<\/li><li>the experience of the customers who bought it;<\/li><li>customer ratings; <\/li><li>good quality images, videos, and other interactive elements enhance the written description on the page. <\/li><\/ul>\n\n\n\n<p>Some product pages\nalso include Frequently Asked Questions (mostly in the case of physical\nproducts), to help customers if they have any queries related to the product.\nIt also consists of &#8220;suggested items&#8221; or &#8220;similar products&#8221;\nsection.<\/p>\n\n\n\n<p>You can say that the\nproduct page is a vital resource even after the purchase. <\/p>\n\n\n\n<p>This is the page that should convince the customers to click the buy button. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Importance of a Product Page in an\nE-commerce Site<\/h2>\n\n\n\n<p>An excellent perfect\npage can only offer gains than losses. You have to be careful while managing\nthe product page. Let us look at the reasons why a product page is the most\nimportant part of an e-commerce site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">It is a customer magnet<\/h3>\n\n\n\n<p>A product page is, no\ndoubt, the page in an e-commerce website where a customer spends most of the\ntime. So, if you create a compelling product page, you are likely to get more\ncustomers. They rely on the product description to make their decision whether\nto buy it. If there is something that they do not find appealing, then consider\nthat as an instant loss of sale. <\/p>\n\n\n\n<p>The product page is\nthe place where you will have to market your product. You have to make them\nvisit your site because they like how you present the products on your store\nand how easy it is to navigate through the page. An inadequate product\ndescription is sales-killer. Unlike a traditional commerce store where they can\ncheck out the product directly, e-commerce does not have that option. Therefore,\nonline shoppers need as much information as they can get before making a\npurchase.&nbsp; <\/p>\n\n\n\n<p>Customers pay close\nattention to price, product description, ratings, and reviews. All of these are\npart of a product page. It varies with the type of product they are looking\nfor. However, these are the main components they base their decision on.<\/p>\n\n\n\n<p>A lot of times,\ncustomers have returned an item because they did not find the product match the\nproduct description that persuaded them to buy it. So even if the product is\nsubpar, a decent product description may sell the product. (That does not mean\nyou can mislead the customers \u2013 be honest). <\/p>\n\n\n\n<p>A product page is\nsuccessful if it can turn visitors into customers.<\/p>\n\n\n\n<p>Here is a product page from <a href=\"https:\/\/www.myntra.com\/\">Myntra<\/a>. It is a decent page that lists all the necessary details about the product and links to other products in the store, thus promoting the brand.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/1-1024x523.png\" alt=\"Myntra - importance of a product page\" class=\"wp-image-271\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/1-1024x523.png 1024w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/1-300x153.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/1-768x392.png 768w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/1.png 1524w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"499\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/2.png\" alt=\"\" class=\"wp-image-272\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/2.png 521w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/2-300x287.png 300w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"297\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/3-1024x297.png\" alt=\"Myntra - importance of a product page\" class=\"wp-image-273\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/3-1024x297.png 1024w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/3-300x87.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/3-768x223.png 768w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/3.png 1319w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1342\" height=\"385\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/4-1024x294.png\" alt=\"\" class=\"wp-image-274\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/4-1024x294.png 1024w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/4-300x86.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/4-768x220.png 768w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/4.png 1342w\" sizes=\"(max-width: 1342px) 100vw, 1342px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">It helps in building your brand<\/h3>\n\n\n\n<p>There is no doubt about the fact that the product page will help in generating more sales. It is the window to your e-commerce store\u2019s brand value. Your product description promotes the brand. <\/p>\n\n\n\n<p>The way you present\nthe products \u2013 how it will help customers, what problems it can solve, how it\nis best in the market, etc. \u2013 helps in strengthening the brand value of your\nstore. <\/p>\n\n\n\n<p>A unique, content-rich,\nand balanced product page may give you the upper hand over your competitors.\nPeople need to see you can offer something different. Words are powerful. If\nyou use it wisely and concisely to describe the product, accompanied by smooth\nand sophisticated features on the page, it will impress people and sellers. <\/p>\n\n\n\n<p><a href=\"https:\/\/hellonomad.com\/\">Nomad<\/a>&#8216;s product pages are gorgeous. They have a way of capturing customers&#8217; attention with visually pleasing content. <\/p>\n\n\n\n<p>With high-quality images and videos and concise and neat presentation of the product description, they really stand apart. They do not use too much technical jargon yet include essential details that the customer must know about their products.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/5-e1581076156173-1024x481.png\" alt=\"\" class=\"wp-image-289\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/5-e1581076156173-1024x481.png 1024w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/5-e1581076156173-300x141.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/5-e1581076156173-768x361.png 768w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/5-e1581076156173-520x245.png 520w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/5-e1581076156173.png 1112w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"908\" height=\"436\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/6.png\" alt=\"\" class=\"wp-image-276\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/6.png 908w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/6-300x144.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/6-768x369.png 768w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/7-1024x471.png\" alt=\"Nomad - importance of a product page\" class=\"wp-image-277\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/7-1024x471.png 1024w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/7-300x138.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/7-768x353.png 768w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/7-1536x707.png 1536w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/7-2048x943.png 2048w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/7-980x450.png 980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1159\" height=\"439\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/8-1024x388.png\" alt=\"\" class=\"wp-image-278\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/8-1024x388.png 1024w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/8-300x114.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/8-768x291.png 768w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/8.png 1159w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"311\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/Nomad-Video-GIF.gif\" alt=\"NOMAD -importance of a product page\" class=\"wp-image-285\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">It helps in optimizing your website<\/h3>\n\n\n\n<p>Like any website out\nthere, e-commerce sites also require good traffic to profit. The more the\nnumber of visitors, the more chances of selling. Most often, people do not\nalways are sure of which online store offers the best of the product they want\nto buy. They use search engines to search for their favorite products instead\nof heading directly to a particular site. Hence, you must optimize your website\nfor search engines.<\/p>\n\n\n\n<p>To optimize a website, you must include relevant keywords or key phrases in the content of your site. There is no better place than the product page, where you can optimize the website to the maximum. <\/p>\n\n\n\n<p>The product page has long descriptions, images, and a title that you can utilize. An SEO-friendly product page will help you rank well in search engines. Adding keyword-focused page slug, product title, description, and captions or alt-texts for the images will definitely help your page to land on the first page of the search engine.<\/p>\n\n\n\n<p>More visibility of\nyour website will ensure more traffic and trust among the customers. <\/p>\n\n\n\n<p>Here is how <a href=\"https:\/\/www.amazon.com\">Amazon<\/a> has got its SEO strategy right.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"553\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/9.png\" alt=\"Google SEO - importance of a product page\" class=\"wp-image-279\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/9.png 836w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/9-300x198.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/9-768x508.png 768w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/10-1024x453.png\" alt=\"\" class=\"wp-image-280\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/10-1024x453.png 1024w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/10-300x133.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/10-768x339.png 768w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/10.png 1095w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/11-1024x659.png\" alt=\"Amazon - importance of a product page\" class=\"wp-image-281\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/11-1024x659.png 1024w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/11-300x193.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/11-768x494.png 768w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/11.png 1113w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"702\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/12.png\" alt=\"\" class=\"wp-image-282\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/12.png 928w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/12-300x227.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/12-768x581.png 768w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/13-1024x459.png\" alt=\"\" class=\"wp-image-283\" srcset=\"https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/13-1024x459.png 1024w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/13-300x135.png 300w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/13-768x344.png 768w, https:\/\/www.storefrog.com\/wp-content\/uploads\/2020\/02\/13.png 1356w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping Up<\/h2>\n\n\n\n<p>These were the few factors that prove the importance of a product page when it comes to an e-commerce website. It would be wise to invest more time, effort, and money on this page than the homepage when you are designing the site. Do not let an inferior product page be the reason to lose customers and reputation.<\/p>\n\n\n\n<p>Think there are other reasons that make the product page superior (or not)? The comment section is open for you!<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"\"><tbody><tr><td><em>Disclaimer: This article is the result of the author\u2019s research and observation, and the purpose of the article is to share general information with the readers. For any e-commerce business-related assistance, we recommend getting professional guidance. <\/em>  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p> <strong>Recommended reading: <\/strong><a href=\"https:\/\/www.storefrog.com\/what-is-e-commerce-product-management\">E-commerce Product Management<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any commerce store\u2019s strength is its product. However, sometimes even a great product fails to sell if it is not presented well. It applies to an e-commerce store as well. This article discusses the importance of a product page in e-commerce. What is a Product Page in E-commerce? A product page is a page on [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[18,16,29,28],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the Importance of a Product Page in E-commerce? - StoreFrog<\/title>\n<meta name=\"description\" content=\"Read the article to find out the reasons why a product page holds so much importance when it comes to an e-commerce website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.storefrog.com\/importance-of-a-product-page-in-e-commerce\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Importance of a Product Page in E-commerce? 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