Are you planning to sell your WooCommerce store products through Facebook shops? 

Facebook is one of the most popular social networking platforms with an active user count of about 2.9 billion. Besides its social networking features, Facebook has opened up a wide arena for marketing and advertising. It is offering a platform where you can promote and sell your products to thousands of potential customers. 

In this article, we are going to show you how to set up Facebook product feeds in WooCommerce. 

So wasting no time, let’s get started.

Benefits of setting up Facebook product feeds in WooCommerce

Some of you may still be wondering why you should set up WooCommerce product feeds for Facebook. Following are some of the reasons:

Promote your brand:

As you may know, Facebook has a significant advantage in the number of active users. It offers you an opportunity to promote your brand to thousands of users who can be your potential customers. Let people know about your brand, and increasing brand awareness will reduce the marketing efforts to get more sales.

Increase total sales:

Facebook provides you with a platform to sell your products through Facebook Business Manager. You can find more potential customers through Facebook. Also, it is easy for your customers to find your products as well. This helps in increasing the total sales count for your WooCommerce store.

Remarketing and targeted ad campaigns:

Facebook has a set of marketing tools and advertising services that you can use to find potential customers who have shown interest in your product. You can build your marketing campaigns for promoting your store products to targeted customers.

The above-mentioned are some of the major reasons why you should set up WooCommerce Facebook product feeds. Now, let’s see how to set up Facebook product feeds in WooCommerce.

Below is an example of a Facebook Shop page.

An example of Facebook Shop page

How to set up Facebook product feeds in WooCommerce? Step-by-step guide

For setting up WooCommerce Facebook product feeds, you will need a third-party WooCommerce product feeds plugin. We will be using the WebToffee product feeds for WooCommerce plugin.

Before we begin, make sure that you have purchased the plugin and installed it on your WordPress website. 

To install the plugin: 

  1. Download the plugin file from the My account section of the WebToffee website. 
  2. Navigate to Plugins > Add New from your WordPress dashboard. 
  3. Then upload the plugin file you’ve downloaded.
  4. Install and activate the plugin.

Now follow the below steps to set up WooCommerce Facebook product feeds.

Step 1: Create product feeds for Facebook

Navigate to WebToffee Product Feed > Create new feed from your WordPress dashboard.

You will be taken to the Product Feed settings page. Here you have to configure the general settings for generating the feed. 

  • Enter a file name for the Facebook product feed file. 
  • Then, choose a country for the feeds to be generated. 
  • From the Channel option, choose Facebook/Instagram Shop for generating WooCommerce product feeds for Facebook.
  • Now, choose a refresh interval to update the feed automatically. You can choose Auto-refresh intervals for Hourly, Daily, Weekly, Monthly, Every 12 Hours,  Every 6 Hours, Every 30 minutes, and No Refresh.
  • Then, you will have some product filters for the Facebook product feed.
  • Choose any category/categories to exclude from the feed.
  • If you want to include only a particular product category/categories, choose the category from the Only include specific categories option.
  • Under Exclude products section, choose any products to be excluded from the feed.
  • Enable the Exclude out-of-stock product checkbox to exclude the out-of-stock products.
  • To only include default product variation in the feed, enable the Only include default product variation checkbox.
  • From the Product types option, choose the product types to be specifically included in the feed.
Create new feed for Facebook Shops

Then proceed to the next step.

Step 2: Attribute Mapping for WooCommerce Facebook product feeds

Next, you have the option to map Facebook product attributes with WooCommerce product fields.

You can rearrange the fields using the drag-and-drop handle. Use the drop-down menu to choose product fields correctly. The plugin by default maps the fields automatically, so that won’t be a problem for you.

Mapping Facebook attributes with WooCommerce product fields

Now proceed to the next step.

Step 3: Category Mapping for WooCommerce Facebook product feeds

Here you have to map your WooCommerce product categories with Facebook categories. Your store’s categories should be mapped to Facebook’s categories so the products will be synced properly.

Category mapping for WooCommerce product feed

After mapping the product categories, proceed to the next step to generate the feed. 

Step 4: Generate Facebook product feeds

Enter the batch count for generating Facebook product feeds in batches. If you face any timeout issues, try a lower batch count value. 

Then set the delimiter for separating columns in the feed file. By default, the comma will be set as the delimiter. You may also choose a semicolon and tab as well.

Generate feed

Click on the Generate button to generate the feed. After completion, you will get a prompt message to download the feed file. Download and save the file on your local storage.

Step 5: Manage generated product feeds

Now, go to WebToffee Product Feed > Manage Feeds from your WordPress dashboard. 

Manage feeds page

From here you can download the feed, copy edit or delete all the generated product feeds from one place.

Step 6: Add WooCommerce product feeds to Facebook  

Now, let’s see how to add WooCommerce product feeds to Facebook. 

Log in to your Facebook Business Account.

From the left dashboard, go to the Commerce tab.

Commerce tab on Meta Business Suite page

Now click on Add Items to add product feed to Facebook.

Add products to catalogue

Here choose an option to add the product feed file. 

Choose an option to upload product feed

We will choose Data feed here. Now click on Next to proceed to the next step.

For the next settings, choose Yes to upload the product feed file. You can simply upload the feed file as the plugin generates the feed with everything organized.

Create a new data feed

Click Next to continue.

Here upload the feed file you downloaded earlier using the WooCommerce product feed plugin. If you missed it, you can download it again from the Manage Feeds page (Refer to Step 5).

We will use the product feed URL to upload the feed data. By using the feed URL, you can schedule an auto-feed update. 

Use URL for uploading feeds

Enter the login details if your data feed URL is password protected.

Click on Next to proceed.

Schedule data feed update

Now choose a scheduling interval to automatically update the product feed. 

After choosing the interval for feed updates, click Next to continue.

Save feed and Upload

Confirm the feed settings, and click on Save Feed and Upload to upload the feed to Facebook Business Manager.

Overview of WooCommerce products on facebook Catalogue

Here is a preview of how your WooCommerce store products are added to Facebook Shops.

Final thoughts

You can sell your WooCommerce store products on Facebook using Facebook product feeds. Increase sales and brand awareness for your store site and boost your store revenue. You can reach more potential customers with Facebook’s advanced marketing tools.

The WooCommerce product feed plugin we mentioned in this article will help you create product feeds for Facebook Shops and Google Shops. Apart from product feeds, the plugin also enables you to sync WooCommerce products to Facebook Catalog. 

What are your thoughts on this article? Let us know in the comments. 

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